Filming Production

I had plan to do some filming today, involving Nicole, Nathaniel and Kirsty today, but Nathaniel was unable to do it today for some reasons. So i decided to do the majority of Nicole's parts. It involved a lot of parks, as well as Nicole RUNNING round Goodmayes Park. It was funny. I had lot of fun.

Therefore i can do Nathaniel's one day after school, and hopefully school afternoons because i need that time of day before it goes dark. Both Nicole and Nathaniel do further maths, which really is not good. But i can learn to work around certain issues.

Template

I drew this template on Paint, just to give myself the outline of what a template should look like, till i get a proper one, and that i can understand it myself. Its simple.

This template, i believe, will help me to achieve a great 6 Digipak for my Media Coursework.

6 Digipak

I have come to understand that because we wont have enough time to do the website and the advertisement, i believe we are actually just doing a 6 Digipak and a Advertisement for our coursework instead. I have till the end of Decemeber to finish the Music Video and then finish everything else. This will be fun.

I believe this to be a good website for 6 Digipaks Templates. It come from the Oasis website, as they're example of a Digipak is brilliant:

http://www.oasiscd.com/graphics/templates.asp

the DIGIPAK

"Digipak is a patented style of compact disc or DVD packaging"

[http://en.wikipedia.org/wiki/Digipak]

The StoryBoard Idea

I was not sure if i had put my inital ideas of my storyboard, so i thought i should add it just in case i didn't. Also the storyboard should be able to be uploaded onto my blog, by next week, which is exciting and good.

SO IMAGINE
This music video features the lost and trouble soul of a broken-hearted young girl. It is the grim truth of those feelings we so often do not wish to share, or even show. Throughout her days, she can’t help but wonder on memory row, making her reminisce of those precious moments spent with her closest and lover. It is not until the last encounter, she will no longer forgot, about her ex-boyfriend, whose happy frolicking with other woman, to torment her. She can bear her feelings no more, and results in an endless run, trying to escape, and only left to herself.

Whist the story follows through, it is clear that this tale is between two members of the band. Whether it being something that has passed or hasn’t.

Re Play

Today i looked over my footage of what i had did with Nicole on Saturday. I am very pleased and it has worked out there. I realise that i have alot of stuff to work with so i am please.

However, it has resulted in me having to go and ask sir for another tape, as i only have 13 minutes remaining, and i know that will definately not last me, as i have a lot to do. Fun Times.

I'd just like to say, right now, how much i actually enjoy everything i do in media studies. It allows me to be creative, as well as critical understand the effects of different media text.

Media Studies is FUN.

The Reception Theory

This theory was developed by Stuart Hall, and academic.

Texts are encoded with meaning by producers and then decoded (understood) by the audience.

The theory suggests that:

• When a producer constructs a text it is encoded with a meaning/message that the producer wishes to convey to the audience
• In some cases the audience will correctly decode the message/meaning and understand.
• In other cases the audience will reject or fail to understand the message.

Stuart Hall identified three types of readings (decoding) of the text:

DOMINANT, NEGOTIATED & OPPOSITIONAL Dominant - The audience decodes the message as the producer wants them to do and broadly agrees with it

Negotiated - The audience accepts, rejects or refines elements of the text in light of previously held views

Oppositional - The dominant meaning is recongised by rejected for cultural, political or idealogoical reasons

Uses & Gratification Model

This model believes that the audience is ACTIVE and not PASSIVE. The audience uses the text and is not used by it. The audience uses the text for its own gratification or pleasure.

Here power lies with the audience. not the producers. This theory emphasises what audiences do with media text - how and why they use them.

Far from being duped by the media, the audience is free to reject, use or play with the media meaning as they see fit.

Audience therefore use media texts to gratify needs for:

Diversion

Escapism

Information

Pleasure

Comparing relationship & lifestyles

Sexual stimulation

The audience is control and consumption of the media helps people with issues such as:

Learning

Emotional satisfaction

Relaxation

Help with issues of personal identity

Help with issues of social identity

Help with issues of aggression and violence

The theory suggests that audiences act out their violent imagery through the consumption of media violence. The audience is therefore sublimated towards violence, less likely to act or commit violent acts.

Treatment

Name of Track: I Won't Forget You

Artists: Black Diamond Bay

Name of Student: Carla Fletcher

Initial Research and Target Audience:

As evident from this clip of Black Diamond Bay, singing their track 'I Won't Forget You', on the hit TV Program of Hollyoaks, I gather that the target audience will range between 16 to 24 year olds, who enjoy a blend of Electronic Folk, as described by the band, and also Indie music.

Outline Ideas:

Upon hearing this track, it was apparent to me that i would play on the words, and create a video about the despair and emotions of a girl, who was broken hearted by her now ex-boyfriend.

What resources will you need?:

The Girl, who will be the main character as we follow her emotional struggle

The Boy, who we will witness break up with the Girl and be seen with another woman

The Girl 2, who we will glimpse with the Boy, seen as the new lover

the Props will contain a full band equipment with 2 Guitars, 2 Microphones and a Drum set, for the band

the Setting will be ventured around parks, lakes, roads, streets and a home

Filiming today!

Filming today. It just consisted of myself and Nicole, who is the leading lady in my music video. I had to re-shoot close up of her face and mouth, as i didnt like the footage i got from the first filming. What i see on the camera when i watch it, doesnt appear the same as it does on IMovie. Which is difficult, cause now i dont know if im close enough. However, i made sure that my background was cream, so you will never know that she wasnt actually in the same place when filming.

Technology and editing, and media is amazing manpulative.

The Effects Model

The theory suggests that the consumption of media texts effect, after adversely, The audience is influenced something to replicate what they have consumed.

Also known as the Hypodermic Syringe Model, here the audience is passive. Images of texts are 'injected' directly into the brain, and the audience are powerless to resist.

Case Studies

The Murder of James Bulger -3 year old James Bulger was murdered by two 10 year old boys, Jon Venables and Robert Thompson, in 1993. It had caused such an uproar, and some had blamed 'video nasties' such as Child's Play 3, due to its violent content which caused them to act out such violent actions.

HOWEVER, the two boys came from extremely terrible backgrounds, which would have defiantly had an impact on their lives. They, themselves, were abused, neglected and lived in a drug household.

Politicians failed themselves, not placing enough social care and therefore blamed this issue on the film. Newspapers blamed the film so as to sell papers.

The Murder of Stefan Pakeerah - Stefan Pakeerah was murdered by his friend, Warren Leblanc, in which his mother claimed that he was 'obsessed' with the game Manhunt, which contains graphic violence.

Evidence that proves the Effects Model;

1960s - Albert Bandura - the Bobo Doll Experiment. He wanted to see if children who watched violent films would act them out in reality. He believed that aggression must explain three aspects: 1. how aggression patterns of behaviour are developed, 2. What provokes people to behave aggressively, 3. What determines whether they are going to continue to resort to aggressive behaviour.

They had children watch violent aggression against a Bobo Doll. This featured someone hitting, punching etc against the doll. HOWEVER, after this they were placed in a room and told that they were not allowed to play with the toys. They were then placed in a room with a Bobo Doll and, therefrom after being angry and frustrated, 88% of the children attacked the Bobo Doll.

The Effects Model is not reliable and appears to be used as something to fall back on. The effect to make violent acts is debatable.

The Audience Theory

We have been doing work on TEXT, AUDIENCE and INSTITUTION:
















Text includes Books, Music, Films, Radio, Television, Newspapers & Magazines, Computer Games and Internet. It is the consumed by the Audience where they purchase these texts, therefore providing Institutions with capital; a financial transaction. Insititions are companies that proudces texts such as MTV, 20 Century Fox, Dreamworks, The Sun, The Times, BBC, ITV, Film 4, Sony, Samsung, Warner Brothers, Fueled by Ramen and many more. These Insititions, with the money recieved from Audience purchases, is used to produce more texts, where the cyle begins again.

Pictures of Filming 1st October

Filming

Filming for the band sequence of my Music Video commenced yesterday after school on Thursday 1st at 2pm. It was extremely stressful trying to control people and i was getting extremely annoyed. But hopefully it has worked out. It was fun after getting the 'dance extras' to go, and then i had only the band members to control. I had a lot of fun and i did enjoy myself.

I have just looked at the footage and it seems to be good, and i can do a lot with it. And if i have to i can redo some sequences. I will be putting pictures up tonight to show the product.