Purpose of music videos?

The main purpose of a music video is for the use of a marketing device to promote the recorded music of the artist. It allows the audience to be aware of the music and can influence them into buying the track if the music video is well made and good. It can also be used to create an identity to the artist, which can incorporate they’re style. Not only this, but it can also be used to sell electronic devices such a mobile phones and mp3 players if it is seen in the music video.