This single from ‘Ok Go’ was their first single successful from their album, “Oh No”, due to its music video which “proved to be a viral Internet phenomenon”[1]. It was a very low budget video (costing “under ten dollars”[2]), which features the band members in the back yard, performing a dance choreographed by Kulash sister, Trish Sie, who is a Grammy Award winning choreographer and director. It was done without the consent of their label; however it had become the most downloaded music video in August 2006 with over 9 million downloads. This lead to the success of this first single, and the popularity of the band.
I could seriously watch this all day, but i have this blog to complete. There is nothing wrong watching 4 men, showing their moves to its fans. Superb.
“Here It Goes Again” 2007
This was the third single released from their album “Oh No”, and was extremely successful in reaching the Billboard Hot Chart at number #30 and reached #36 on the UK Singles Chart. This was largely due to their stunning and amazing music video for “Here It Goes Again” which received over 47 million views on YouTube. This video was again choreographed by Trish Sie and took “a total of seventeen attempts to complete the video”[3]. Amazing, Ok Go also performed the dance routine at the MTV Video Music Awards 2006, which I remember watching, amazed.
Both Music Videos “A Million Ways” and “Here It Goes Again” have promoted their track, making it successful, which is the purpose of a music video, which is to promote. For conventions of a music video they do include Lip Synching, Dancing, the Band members and style which give them an identity.
Footnotes
[1] http://en.wikipedia.org/wiki/OK_Go#Music_video_fame
[2] ibid
[3] http://en.wikipedia.org/wiki/Here_It_Goes_Again
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