Analysis of Take On Me

This music videos released by A-ha was seen as one of many memorable music videos of the century, due to its special effect by using rotoscoping. Although this effect has been around for years, the combination of live actions as well, and the idea of a girl jumping into this romantic fantasy storyboard gave a huge impact. The single itself took 3 tries to be included onto the UK Charts, becoming number 2 in 1985. I think this is due to the music video, which definitely helped to promo the single. This video on six awards and was nominated for two in the 1986 MTV Video Music Awards:

Won
Best New Artist in a Video
Best Concept Video
Most Experimental Video
Best Direction in Video
Best Special Effects in a Video
Viewers Choice
Nominated
Best Group Video
Video of the Year

This music video contains inducements, the artists and lip synching, as well as having a story narrative, which are some of the conventions of a music video. The editing of this music video suits the tune, and has quite a medium tempo. The fast editing of certain moments show the rush of moments, such as the running from the two men, and at the beginning when the race is about to begin, and we get a series of montage which establish a race.