Promotional Films. It is considered that The Beatles began music videos with their motion picture of the song “A Hard Day’s Night”. It appears that “this 1964 Beatles movie included musical segments that resemble today's music videos”[1]. The band then began making more short promotional music videos for their songs that would be featured on a variety of television shows.
Music Videos then became popular when MTV came on the music scene, which was launched on the 1st August 1981. It purposes was to feature music videos which were hosted by VJ’s (video jockeys). Today it still has this element, mainly incorporating popular cultures and reality shows targeted at young adults.
Footnote
[1] http://www.1st-free-music-download.com/music-video.html
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