The Icing on the Cake

DigiPak & Advert

Evalution 1: Use&Develop&Challenge

In What Ways Does Your Media Product Use

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Evaluation3: Audience Feedback

What Have You Learned From Your Audience Feedback 2

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Wordle

Evaluation4: Technologies in Construction/Research/Planning&Evaluation

How Did You Use New Media Technologies In

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Evaluation2: Combination of MainProduct&AncillaryTexts

How Effective Is The Combination Of Your Music

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Survey with Surveymonkey

http://www.surveymonkey.net/ is the website in which i used to create my online survey. This is extremely useful, as it also provides an analysis which will help with my evalutation on audience feedback. I sent this to many friends and asked them to send it to loads of there friends, and i am happy with the outcome.

http://www.surveymonkey.com/s/QVMZLWC (If you would like to see the complete set out)

Postmodernism

Music Video often, and are usually, defined as postmodern, as they are determined by the influences of other texts, such as in films, other music videos, books and more. Post-modernism has definitely appeared in my music video.

Pastiche/Intertextuality
Pastiche is when a text imitates another text. Intertextuality means the shaping of texts' meanings by other texts, therefore basically influences and allusions. For my Music Video we can gather that the Twilight Saga has definitely been influences and imitated from other texts in my music video, a clear example of this would be this image:

Another example would be from Sinead O'Connor's music video Nothing Compares To You, due to the close ups:

Fragmentation

From the narrative structure we can idenify my music video post-modern in this way. The narrator structure is non-linear, and contains different events from different parts of the story, such as we start with the girl on the floor, we witness the Gig, we see the break up, we see her emotional turmoil and flashback of what her life was like with her boyfriend. It is not linear and we witness different events at different times.

Mise En Scene

Setting & Props

Setting & Props

When i thought about this aspect, i always captured the image of forest and trees and lake. Peaceful and tranquil areas, which in some ways does correlate with aspect of my narrative in the music video.

Here is a setting for the Gig Scene. This is actually done is a Drama room, which provided the lights so that this could give the atmoshpere of a Gig setting, with

the props of drums, guitars and microphones to emphaisie again the gig setting. Also, we could conclude that the people dancing are also provides, as they also provide the atmopshere of a gig.

I used alot of parks and settings because i believe that they offer and peaceful and tranquil state for anyone. Furthermore i wanted to brigde for the main female character to run across and it provides volume and her attempt to rise a

bove her troubles, and wash her troubles under the brigde.

Again, here is another park used in my music video, for the same purpose of peace. This place offers my character the chance to reminise, and give

her the chance to be alone with her thoughts. Parks also give the sense of being one with nature, in this case mother nature, which provide comfort for the female featured.

Mise En Scene

Positioning in the Frame

Here is camera is positioned at an angle, which is a brilliant effect of her running, and really convey speed and urgency when played. Also, the leaves in the foreground are blurred, and we are drawn to the motion of the moving feet, which provides speed and agility.

Here the central character is positioned in the middle of the frame, walking from gates. This symbolises the fact that she has, for the moment, trapped her old thoughts and feelings of the past, metaphorically, behind closed doors (gate). Which is later emphases by the smile on her face in a later scene.

The positioning of these characters allow us to witness both reactions the characters in which the narrative is centred around. She is alone in the background, and he is with someone else in the foreground.

Mise En Scene

Mise En Scene - meaning the 'what is in the frame'

Setting & Props
Lightning & Colour
Body Language & Facial Expression
Costume, Hair & Makeup
Positioning in the Frame

Graphic Match

Graphic matches offer a smooth and interesting transition. In my music video it is featured from the extreme close up of the girls eyes to the mirror image of the sun.

Editing

Montage

• a film making technique which uses rapid editing, special effects and music to present compressed narrative information

This sequence, which i call the Flashback sequence, in which is give the information of how the lovers use to be like, and the good times they shared. It is then disrupted by the repetition of the incident with the break up.

Graphic Match

Here is the graphic match with is of the girls eyes which transits into the mirror image of the sun, providing a smooth transition.


Slow Motion/ Fast Editing

Here i have used the effect of Slow motion and quick editing pace to conicide with the music, as the beat gets faster. I think this is my favourite bit and is really effective, and from my survey it has been commented many like this aspect of my music video.

Critical Theory

Laura Mulvey's Theory

Visual Pleasure & Narrative Cinema (1975)

This theory by Laura Mulvey goes against what she says about films and media texts. She argues that in her theory that the camera is that of the "Male Gaze", which is active. The narrative is male directed in which their gaze towards female characters.

However, in my MUSIC VIDEO goes against Laura Mulvey Theory, which would actually be to her delight! The girl featured in my music video has agency, in which she drives the plot along, and the gaze of the camera is that of the female featured. We witness her thoughts and feelings and see what she see of her ex lover and her reactions. The male featured is passive, because we don't ever get his side of view or thoughts on the situation shown. He also could be seen as the object of erotic desire, but only breifly and that is when we see how they was together, but because of him breaking up with her, we dont actually see him in this way, we feel betrayal and confusion.

Critical Theory

Tzvetan Todorov
Suggested that stories start with an EQUILIBRIUM, which is then DISRUPTED by some event, causing an ENIGMA, which start a chain of events of Who? What and Why? The enigmas are then solved, RESOLUTION, which create a NEW EQUILIBRIUM

MY MUSIC VIDEO: The narrative of my music video, does in some ways, contain some aspects of this theory. Yet, not fully. My narrative does start with an Equilibrium, with is her with her boyfriend, although we don't see them happy together, we can gather that they were in a good and fun relationship with we see through the reminisce montage during the music video. This is the disrupted by a break up from the boyfriend, which creates the enigmas of Who? and Why? It is later resolved that the now ex is with another lover, so quickly after the break up that he cheated on her, which is the resolution. However, a new Equilibrium is not created, but instead she is left is distress and confusion. Yet, this could be a new Equilibrium, that she is no longer with a person who treated her so badly, but we have yet to see this in the music video.

Vladimir Propp

Propp looked at 100 folks stories, which he gathered that they all identified 8 character roles:

the Protagonists (the Hero), the Antagonists (the Villain), the Donor, the Helper, the Father Figure, the Dispatcher, the Princess and the False Hero.

MY MUSIC VIDEO: The majority of the character roles do not apply to my music video, yet there are a tad that do. The protagonists would be he girl featured in the music video, as we follow her tale of events, as well as see her first and the majority of the times. The antagonists would be the boy that broke up with the girl, not that he has a malicious intent, but because we feel hatred or emotion around that that would make him appear the villain for causing such pain for the girl. It would also appear that the boy is the false hero, as he appears such a loving person during the montage, but then we later witness him with another girl, in which he dumped the protagonists for.

Levi Strauss & Binary Oppositions

Strauss argued that the structure of narratives were dependent on Binary Oppositions, which are sets of opposite values that reveal that structure of media texts. A conflict between two terms. For example:

Young <-> Old

Male <-> Female

Gender Stereotypes: Masculine - strong, competitive, ruthless, independent, aggressive, professional, rational.

Gender Stereotypes: Feminine - domesticated, weak, emotional, co operative, communal, passive, sensitive, supportive.

The tension between the two conflicting terms drives the plot.

MY MUSIC VIDEO: This theory does apply to my music video, as the tension between the female and male are apparent. We are concluded with the thoughts and feelings of the female emotional state, who appears weak and sensitive, against the males ruthless and apparent opposite feelings of the break up. The tension drives the plot on, which is mainly that of the girl, who seeks understanding and we follow her through her emotional journey to fulfilment of why?

Suture

Suture can be appiled to my music video, as it manipulates the audience into feeling sympathy and compassion for the girl who had her heart broken

Also, there is the bit where the audience is made to believe that the girl is finally getting happy, and then suddenly she sees her ex with someone else. This was unexpected and the reaction i got from alot of people was, I WASNT EXPECTING THAT! Which was good, but obviously another example of Suture.

Another would also be the emotion of angry or frustration with the male featured, who has caused such pain for the girl featured.

Camera Angles & Shots 2

Over the Shoulder Shot

This is is used to show what the girl has notice, which is the discovery of her ex with another lover, also match on actions so that we can see clearly the transitions of what she is looking at.

Point of View (POV)

In this case, the POV used collerlate with the expression of the girl featured. It emphasis the emotion of distress and confusion, as well as the 3rd emotion of fear developed from the two other emotions.

Camera Angles & Shots

Through ICT and the words and letters of my thoughts, i will analyse my music video through the different conventions it uses.

Camera angle, shots & movements

Close Ups

As Close ups goes, these are used to show mainly of the expression of the face, to convey body language and such. In my music video it is used correctly in this way, and shows the distress, sadness and shock of the actress featured in my music video:

Much of the close ups are used during the lip syncing sequences to also convey emotion and identifies the female character as the character of the both narratives: the singer and the plot. It also identifies the male character as well, and through the close up of his lip syncing sequences we can identify him as the boy in the narrative as well.

Extreme Close Up

This camera shot is used to also develop a detailed element of the characters in this narrative. It provides the audience with deeper understand of emotions and during the lip syncing sequences we are directed to what the singer to saying, and are not distracted from anything else. I used this because I wanted the audience to listen to the lyrics because they, as well as wonderful, coincide with the narrative:

Mid Shots

These are mainly used to show the narrative of the plot that unfolds in my music video.

Long & Establishing Shots

Long shots are used mainly to show more of the event taking place, as well as to show the setting. In my music, this shot allows me to show the actions of both characters in the background and foreground:

This is effective as we witness the betrayal of the ex-boyfriend and the heartbroken reaction of the girl.

Establishing shots are used in my video to show where the girl featured is going, and therefore sets the scene in which she runs too:

Final Digi-Pac